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Winner:

Aldi UK – Aldi Mania – McCann Manchester

Shortlist:

Aldi UK – Aldi Mania – McCann Manchester
Cambridge University Press & Assessment – Channel strategy and optimisation @ CambridgeEnglish
Met Office – Three Named Storms
Soap & Glory – Soap & Glory Land – Hill+Knowlton Strategies
Specsavers – It’s Coming Home – Tangerine
Study UK (British Council) – Study UK TikTok Launch: Promoting UK as a first-class study destination amongst Gen Z worldwide – Influence Digital
Tesco – The Tesco Clubcard Prices Cup – BBH
Weetabix – Weetabix ‘n’ Beanz – FRANK