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Stuart McDonald

CentricaDirector of Customer Insight and Marketing Effectiveness

Stuart’s career spans some 20+ years having worked in media, retail, finance and latterly within the utilities space with Centrica where he is the Director of Customer Insight and Marketing Effectiveness.

Based in the Group Marketing team his role is; to lead the creation of a data led planning eco-system, measuring and reporting of marketing performance in the short and long term, increasing customer understanding and the adoption of best practice behaviours across the seven different business units that make up Centrica within the UK, Ireland and North America.