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Pret doubles discount on ‘critical’ loyalty offer
Molly InnesClub Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
Peloton looking to tools beyond price promotion to drive growth
Niamh CarrollWhen CEO Barry McCarthy joined Peloton last year, he found a company relying on price promotions to drive growth. Now the company is investing behind a more diverse range of levers, including a relaunched brand.
Marketoonist on making decisions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
CMOs urged to use latest cookie phase-out delay as a reminder to get ‘on track’
Grace GollaschThe CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
Ritson is right, pre-testing has transformed marketing effectiveness
Peter FieldThe effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Confused.com appoints CMO to drive ‘new era’ for the brand
Grace GollaschFormer Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.