Microsoft appoints Oracle
Microsoft has appointed Oracle marketing communications director Alison Bournat as UK marketing services manager. She left Oracle last week to take up her new position and will report to marketing director Nicky Barley.
Microsoft has appointed Oracle marketing communications director Alison Bournat as UK marketing services manager. She left Oracle last week to take up her new position and will report to marketing director Nicky Barley.
Leagas Delaney has created a £2m poster, press and cinema campaign for SAB Miller’s Pilsner Urquell brand. Media buying is through Mediaedge:CIA.
Coca-Cola Great Britain & Ireland (CCGB) has appointed marketing director Charlotte Oades as commercial director, giving the role more of a marketing focus.
3 UK has confirmed the appointment of Graeme Oxby as marketing director. Oxby joined 3 in November 2001 as director of consumer marketing. He replaces Lisa Gernon, who is stepping down from the full-time role.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.