Microsoft eyes DoubleClick

Rumours are hotting up that Microsoft is lining up to buy online advertising company DoubleClick, which is looking to be snapped up for around $2bn (£1bn).

DoubleClick creates and monitors online advertising campaigns and aims to help boost effectiveness. If Microsoft were to buy the online agency, it would bolster its ad offering in its battle against rival search giant Google.

DoubleClick is owned by Hellman & Friedman and has been in talks with various interested parties. It more than £75m million in sales in 2006. Opinion is divided as to whether the acquisition would in fact benefit Microsoft and as the whether the price tag is too high.

Earlier this month, Media Square sold its online advertising business Tangozebra to DoubleCick for £15m.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now