Microsoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels. Read full article here.
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now.
At the risk of outing myself as a sad individual with modest interaction with the outside world, the receipt of a text message always perks me up with the promise of engagement with nearest and dearest. The joy of being communicated with by such means, however, is being put at risk by the ever increasing […]
Marketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
Matthew Anderson, News Corp’s director of strategy and corporate affairs, and key adviser to James Murdoch, is to leave the company in March.
Determined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Brands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
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