At the risk of outing myself as a sad individual with modest interaction with the outside world, the receipt of a text message always perks me up with the promise of engagement with nearest and dearest. The joy of being communicated with by such means, however, is being put at risk by the ever increasing […]
Marketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
Matthew Anderson, News Corp’s director of strategy and corporate affairs, and key adviser to James Murdoch, is to leave the company in March.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.