At the risk of outing myself as a sad individual with modest interaction with the outside world, the receipt of a text message always perks me up with the promise of engagement with nearest and dearest. The joy of being communicated with by such means, however, is being put at risk by the ever increasing […]
Marketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
Matthew Anderson, News Corp’s director of strategy and corporate affairs, and key adviser to James Murdoch, is to leave the company in March.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.