Sainsbury’s and The Co-operative are best placed to attract new customers away from their rivals by playing on the appeal of “community” and “pleasure” values rather than just price in marketing communications, according to a new study.
Coca-Cola is lending its marketing weight to the (RED) charity initiative that raises funds and awareness to help eradicate HIV and AIDS.
TUI Travel, owner of the Thomson and First Choice brands, has reported a “record” profit for its last financial year, in stark contrast to the recent difficulties reported by rival Thomas Cook.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.