Microsoft has lowered the price of its Xbox games console to &£129.99, matching the price of Nintendo’s GameCube.
Footballer Rio Ferdinand stars in a new television campaign to promote the Special Olympics European Football Week. The ads, created by J Walter Thompson, tackles prejudices associated with the mentally handicapped and features Ferdinand in his dressing room talking to camera. As he talks, the image revolves and his face reappears as Barry Cairns Jr, […]
P-Y Gerbeau is planning a facelift of the UK’s leisure industry, but a grimy image and the public’s love of boozing will be hard to uproot, says David Benady
Freeserve has teamed up with Twentieth Century Fox Home Entertainment to offer its members exclusive promotions, news and features on shows such as The Simpsons and 24.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.