The sheer volume of data available today can be a distraction to marketers, according to Microsoft’s corporate vice-president of brand, advertising and research Kathleen Hall.
Speaking to Marketing Week at the Cannes Lions Festival this week, she says it can lead people to think “marketing is about science rather than intuition and creativity”.
In the video above she shares this and other views on leadership and the progress the industry has made in terms of giving women an equal share of voice.
“When I started I was the only woman in the room ever. It’s awesome today to see how much the world has changed positively and how valued we are in the business.”