LG Mobile loses marketing chief
Lara O'ReillyLG Mobile’s head of marketing Alex Windle has left the company, just weeks after launching one of the company’s biggest ever campaigns that it hoped would help recapture market share.
Energizer to cut back on “unsustainable” price promotions
Rosie BakerThe company that owns Energizer and Wilkinson Sword is reducing promotional activity because the current depth and breadth of supermarket promotions is “disastrous” for long term brand strategy.
UPS uses Olympics to change perceptions
Rosie BakerUPS is using its first London 2012 themed campaign to demonstrate that it is more than the courier service many see it as.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.