LG Mobile’s head of marketing Alex Windle has left the company, just weeks after launching one of the company’s biggest ever campaigns that it hoped would help recapture market share.
The company that owns Energizer and Wilkinson Sword is reducing promotional activity because the current depth and breadth of supermarket promotions is “disastrous” for long term brand strategy.
UPS is using its first London 2012 themed campaign to demonstrate that it is more than the courier service many see it as.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.