Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel. Read the full story here.
Find out how easyJet inspired customers and staff alike in a case study, here Read a case study on how My Wellbeing app has helped raise staff morale, here Find out if social media can change a culture from competitive to collaborative, here Staff engagement is essential to growth, especially in times of economic uncertainty. […]
Friends of the Earth has named Andrew Pendleton as its head of campaigns, as the environmental lobby group steps up efforts to “drive real change” in the UK.
Learn how brands can boost productivity by bringing together their employees in our feature, here Read a case study on how My Wellbeing app has helped raise staff morale, here Find out if social media can change a culture from competitive to collaborative, here In September, the airline launched ’Europe by easyJet’, which featured still […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.