Must there be a conflict of ideas?

Marketing Week

David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]

BNFL’s future is not that bleak

Marketing Week

It seems that Marketing Week has severely misjudged its market. Your puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.


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