Microsoft’s shortlist for direct marketing account
Black Cat, Chemistry Group, Miller Bainbridge and Tullo Marshall Warren have been shortlisted for Microsoft’s &£10m direct marketing account.
Black Cat, Chemistry Group, Miller Bainbridge and Tullo Marshall Warren have been shortlisted for Microsoft’s &£10m direct marketing account.
David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]
Blacksheep has created the Co-operative Bank’s first TV advertising campaign, which will air from the end of January. The ads promote the bank’s credit cards.
It seems that Marketing Week has severely misjudged its market. Your puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.