Black Cat, Chemistry Group, Miller Bainbridge and Tullo Marshall Warren have been shortlisted for Microsoft’s &£10m direct marketing account.
David Benady’s special report about creative and media planning (MW January 9) made some good points, but why should it be one or the other? As Kevin Allen says, it’s not a case of either/or, but both together. With the media-neutrality debate confusing the issue further, is it any wonder that many agencies opt for […]
Blacksheep has created the Co-operative Bank’s first TV advertising campaign, which will air from the end of January. The ads promote the bank’s credit cards.
It seems that Marketing Week has severely misjudged its market. Your puerile and poorly researched anti-nuclear Cover Story (MW January 16) seems to have brought forward a lot of excellent agencies that want to work with BNFL.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.