Microsoft’s Skype takeover receives regulatory go ahead
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition. Read the full article here.
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition. Read the full article here.
Levi’s has launched a co-creation music campaign following tie-ups with Spotify, rock band Primal Scream and Clash magazine. Read the full story here.
British male grooming brand Bulldog is launching its first cause related marketing activity through a partnership with the Royal British Legion’s poppy appeal.
Pricing is the watchword of the moment. First Tesco and Asda drop their trousers, then Sainsbury’s responds by refunding its customers via couponing. Even the upmarket folk at Waitrose have been on the phone demanding that we contribute to their “essential price cuts” or face the consequences. As the heat intensifies over the next few […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.