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The Secret Marketer feels the pressure from price matches

David Coveney

Pricing is the watchword of the moment. First Tesco and Asda drop their trousers, then Sainsbury’s responds by refunding its customers via couponing. Even the upmarket folk at Waitrose have been on the phone demanding that we contribute to their “essential price cuts” or face the consequences. As the heat intensifies over the next few […]

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