Pricing is the watchword of the moment. First Tesco and Asda drop their trousers, then Sainsbury’s responds by refunding its customers via couponing. Even the upmarket folk at Waitrose have been on the phone demanding that we contribute to their “essential price cuts” or face the consequences. As the heat intensifies over the next few […]
Just three months into his role as chief marketing officer of Channel 4, Zaid Al-Qassab is forging a digital-first identity for the broadcaster, assembling a new team of diverse talent and settling into new headquarters in Leeds.