Microsoft’s top marketer on being a ‘more human and approachable’ brand
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Microsoft’s LinkedIn acquisition is a data and advertising play
Sarah VizardMicrosoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands
Thomas HobbsMicrosoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.
How Windows 10 reveals a more emotive side to Microsoft’s marketing
Mindi ChahalAs Microsoft prepares to launch Windows 10 tomorrow (29 July), Marketing Week caught up with its corporate vice president of global advertising and media, Kathleen Hall, on how the marketing for the new operating system reveals the tech giant’s shift to a consumer rather than a product-led approach and shuns the “sameness” prevalent in the tech market.
How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Data ethics, ROI, CMO tenure: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
New Sainsbury’s boss promises to ‘listen more to customers’ as he promotes CMO to the board
Ellen HammettThe new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.