Microsoft’s top marketer on being a ‘more human and approachable’ brand
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Microsoft’s LinkedIn acquisition is a data and advertising play
Sarah VizardMicrosoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands
Thomas HobbsMicrosoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.
How Windows 10 reveals a more emotive side to Microsoft’s marketing
Mindi ChahalAs Microsoft prepares to launch Windows 10 tomorrow (29 July), Marketing Week caught up with its corporate vice president of global advertising and media, Kathleen Hall, on how the marketing for the new operating system reveals the tech giant’s shift to a consumer rather than a product-led approach and shuns the “sameness” prevalent in the tech market.
Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are Coming’
Niamh CarrollThe drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Revealed: The industry’s top Marketoonist cartoon of all time
Marketing Week ReportersTom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.
Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens to push up prices after consulting with consumers
Niamh CarrollDr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.