Microsoft’s top marketer on being a ‘more human and approachable’ brand
Microsoft’s Kathleen Hall believes we are seeing a “new Microsoft” focused on how technology can help people.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Microsoft’s LinkedIn acquisition is a data and advertising play
Sarah VizardMicrosoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.
Microsoft ‘surprises’ as it tops The Guardian’s poll of the most influential UK brands
Thomas HobbsMicrosoft’s move to enforce more social values in its marketing has been credited as the primary driver as it ‘surprisingly’ beat the likes of Amazon and Google in a new poll by The Guardian analysing the UK’s most influential brands.
How Windows 10 reveals a more emotive side to Microsoft’s marketing
Mindi ChahalAs Microsoft prepares to launch Windows 10 tomorrow (29 July), Marketing Week caught up with its corporate vice president of global advertising and media, Kathleen Hall, on how the marketing for the new operating system reveals the tech giant’s shift to a consumer rather than a product-led approach and shuns the “sameness” prevalent in the tech market.
Brands in a crisis and thinking long term: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
How M&S plans to become ‘more relevant, more often’
Niamh CarrollM&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Michaela JeffersonPrice and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.