Midland hit by second top exit

Midland Bank has lost its second senior marketing executive in less than two weeks, with the resignation of head of consumer marketing Mark Searles.

Searles, as head of cards marketing, was involved in secret talks between Asda and Midland Bank which fell through early this year.

Asda had been looking at a joint-branded loyalty card and banking services operation, but it is understood that Midland did not feel its name would be sufficiently prominent.

Searles is leaving to become marketing director at Sage, the world’s largest PC-based accountancy software developer.

Last month, Midland Bank’s marketing chief Peter Godfrey quit to join American Express as regional president for Europe (MW May 1).

Godfrey’s role as general manager marketing, card and electronic banking has been split in two and it is believed there was no longer a job for Searles.

In January last year Midland’s marketing director Geoffrey Ellerton quit, followed shortly by head of group card development Ken Howes, who left to go to the US.

Recommended

Brief

Marketing Week

The second two-week burst of The Blue Cross’s nationwide poster campaign breaks on Friday. The poster, entitled ‘Malcolm and Molly’, is through Ideas Unlimited and will be the second of four posters for The Blue Cross. The third and fourth installments will come in August 1997 and January 1998. Malcolm rescued Molly the kitten from […]

Peas join Frankenstein food chain

Marketing Week

Peas are likely to join tomatoes as the next genetically-modified vegetable. The process, which has been widely criticised for producing “Frankenstein food”, alters the enzyme structure of the vegetable so that it keeps its fresh taste longer.

Mars hunts new agencies

Marketing Week

Mars is understood to be looking outside its roster of agencies for a London agency to work on a new product development project for its confectionery division. The company uses three agencies for its sugar and confectionery brands. They are: Grey, Abbott Mead Vickers.BBDO and DMB&B. Mars recently restructured its European operations, with different brands […]

Comments

    Leave a comment