Midland hit by second top exit

Midland Bank has lost its second senior marketing executive in less than two weeks, with the resignation of head of consumer marketing Mark Searles.

Searles, as head of cards marketing, was involved in secret talks between Asda and Midland Bank which fell through early this year.

Asda had been looking at a joint-branded loyalty card and banking services operation, but it is understood that Midland did not feel its name would be sufficiently prominent.

Searles is leaving to become marketing director at Sage, the world’s largest PC-based accountancy software developer.

Last month, Midland Bank’s marketing chief Peter Godfrey quit to join American Express as regional president for Europe (MW May 1).

Godfrey’s role as general manager marketing, card and electronic banking has been split in two and it is believed there was no longer a job for Searles.

In January last year Midland’s marketing director Geoffrey Ellerton quit, followed shortly by head of group card development Ken Howes, who left to go to the US.

Recommended

DIGESTS

Marketing Week

Thomson Holidays is considering launching its Club Freestyle holidays, aimed at the 18 to 30 age group, as a separate brand, and has talked to various marketing agencies about the plan. Eurotunnel has been severely criticised by the Channel Tunnel Safety Authority in its report on the fire in the tunnel in November last year. […]

Brief

Marketing Week

The second two-week burst of The Blue Cross’s nationwide poster campaign breaks on Friday. The poster, entitled ‘Malcolm and Molly’, is through Ideas Unlimited and will be the second of four posters for The Blue Cross. The third and fourth installments will come in August 1997 and January 1998. Malcolm rescued Molly the kitten from […]

Peas join Frankenstein food chain

Marketing Week

Peas are likely to join tomatoes as the next genetically-modified vegetable. The process, which has been widely criticised for producing “Frankenstein food”, alters the enzyme structure of the vegetable so that it keeps its fresh taste longer.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now