Miles Calcraft Briginshaw Duffy has created a press campaign for outdoor pursuits retailer Millets. The campaign, which will run across national and consumer press, will focus on the summer camping and festival seasons and promote a variety of different products, including the Starter Tent Pack.
Eurostar is to review its media planning and buying business as it prepares for the opening of the St Pancras International terminal. The account, which is currently worth &£4.4m, will have its media spend boosted to &£10m to finance a national campaign. Incumbent Manning Gottlieb OMD is to repitch for the business.
Activision UK general manager Roger Walkden has been promoted to vice-president of UK, emerging markets, European marketing and media planning at the computer games publisher.
With reference to Tony Barrett’s letter (MW last week), the issue of black Popes is by no means clear-cut. The simple fact is that nobody knows for sure whether Victor, Militiades or Gelasius were actually black Africans, though it is accepted that they are likely to have hailed from “Africa”. It is worth noting that […]
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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