Milk Marque looking for business to buy

Milk Marque, the successor to the Milk Marketing Board, is understood to be looking for a business to buy. The move follows problems with a plan to wind the organisation up, as it still has &£17m of assets belonging to farmers. It has now become a co-operative, so members will receive a dividend.


Casio revamps in attempt to shed ‘old-fashioned’ image

Marketing Week

Casio is radically overhauling its marketing in an attempt to shed its image as a fusty and old-fashioned manufacturer of calculators and cheap digital watches. Marketing director Mark Bernard admits people see the brand as boring and out of date, and hopes the &£1m-plus campaign will change this. The electronics giant, which produces more than […]

Codemasters loses head of marketing

Marketing Week

Codemasters worldwide marketing director Ken Johnston has left the computer games publisher in the latest in a line of changes to the company’s top management. It is understood Johnston, who was appointed only last May after leaving his post as marketing director for the Whitbread-owned David Lloyd Leisure health club chain, does not have a […]


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