Milk Marque, the successor to the Milk Marketing Board, is understood to be looking for a business to buy. The move follows problems with a plan to wind the organisation up, as it still has &£17m of assets belonging to farmers. It has now become a co-operative, so members will receive a dividend.
The Publicis Groupe grabbed headlines after a long hiatus recently when it announced the launch of a creatively led boutique agency in Paris called Marcel.
Casio is radically overhauling its marketing in an attempt to shed its image as a fusty and old-fashioned manufacturer of calculators and cheap digital watches. Marketing director Mark Bernard admits people see the brand as boring and out of date, and hopes the &£1m-plus campaign will change this. The electronics giant, which produces more than […]
Codemasters worldwide marketing director Ken Johnston has left the computer games publisher in the latest in a line of changes to the company’s top management. It is understood Johnston, who was appointed only last May after leaving his post as marketing director for the Whitbread-owned David Lloyd Leisure health club chain, does not have a […]
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.