“Milk me Brian”, says latest Cravendale ad

Cravendale has launched a new cinema ad as part of its £12m “The Milk Matters” campaign, designed to demonstrate its “superior quality and taste”.

The ad questions “who first thought to milk a cow”, and suggests it was the result of dream featuring a phantom cow whispering “milk me Brian”.

It follows the Bertrum Thumbcat ads earlier this year, which pondered what would happen if cats developed opposable thumbs. The campaign was developed by Wieden & Kennedy.