Millennium bug will sting brands

John Shannon’s article last week about the need for brands to take a positive attitude towards the millennium misses one crucial point. The millennium bug is a major brand issue.

Any brand that fails any of its audiences as a result of the millennium bug will have to do an awful lot more than “create a corporate involvement with community projects” to mend the damage to their reputation.

Trevor Morris

Chairman and managing director Quentin Bell Organisation

London WC2

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