Millennium bug will sting brands

John Shannon’s article last week about the need for brands to take a positive attitude towards the millennium misses one crucial point. The millennium bug is a major brand issue.

Any brand that fails any of its audiences as a result of the millennium bug will have to do an awful lot more than “create a corporate involvement with community projects” to mend the damage to their reputation.

Trevor Morris

Chairman and managing director Quentin Bell Organisation

London WC2


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Marketing Week

A friend of mine is an airline pilot, and he maintains that the biggest problem he has in a real emergency is reminding himself he’s not in a flight simulator. During any flying situation he can keep amazingly calm because he’s been through it many times before, in a training environment. Simulation technology has also […]

It’s looking good for beauty

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Barcelona exposes digital TV vacuum

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