The New Millennium Experience Company launches the first stage of its £16m ad campaign for the Millennium Dome this week using the line ‘One amazing day’, created by M&C Saatchi. The NMEC will also launch ticket sales for the Dome this week. They are available through 25,000 online National Lottery retailers, the Dome Website, travel agents and other retailers. NMEC marketing director Sholto Douglas-Home says 9 million people have said they plan to visit the Dome, with 10 million considering it. But he warns that with tourists and children also attending, there is a danger that trips around the Dome could be oversubscribed, as its capacity is for 15 million visits.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.