The New Millennium Experience Company launches the first stage of its £16m ad campaign for the Millennium Dome this week using the line ‘One amazing day’, created by M&C Saatchi. The NMEC will also launch ticket sales for the Dome this week. They are available through 25,000 online National Lottery retailers, the Dome Website, travel agents and other retailers. NMEC marketing director Sholto Douglas-Home says 9 million people have said they plan to visit the Dome, with 10 million considering it. But he warns that with tourists and children also attending, there is a danger that trips around the Dome could be oversubscribed, as its capacity is for 15 million visits.
After notching up a 21,500% annual increase in users, period care brand Yoppie puts the strength of its community firmly at the heart of its growth story.
The evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.
To explore the ‘art of the possible’ even in times of adversity, teams must feel empowered and fully supported, according to marketing leaders from Zoopla, HSBC and Benefit Cosmetics.
Global CMO Aude Gandon explains how Nestlé is ensuring its marketing function is set up to meet new challenges in ecommerce, data and sustainability.