Hidden in a news story about the Millennium Stadium last week (MW last week) was the following statement from WRU head of marketing Gwyn Thomas: ‘We are also looking at 241 other activities that could be held here, including cricket, windsurfing, rallying, boxing and music.’ The Diary has always had an interest in sport, but confesses itself stuck when it comes to thinking up 241 different events – and how on Earth will windsurfing work in a stadium with four closed-in sides? The Diary gave up at number 106: gurning; and can only hope that number 107 wasn’t ‘coming up with gross exaggerations for PR purposes’…
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.