Million-2-1 shortlists agencies for charitable lottery launch
Million-2-1, the mobile phone lottery, has shortlisted three agencies to work on the launch of its charitable lottery for the NSPCC.
Million-2-1, the mobile phone lottery, has shortlisted three agencies to work on the launch of its charitable lottery for the NSPCC.
It’s official – corporations have killed Christmas by George Pitcher
McCain Foods is understood to have promoted Sue Jefferson to marketing director. She replaces Julie Leivers, who left to join GlaxoSmithKline in October (MW October 2).
Running Rajar is a tough job: even if legal action can be averted, a new measuring system must be chosen -Âand implemented. By Caroline Parry
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.