Wragg was previously UK and Ireland managing director and a member of the European board with responsibility for media, digital, marketing, marketing sciences and healthcare.
In his new position he will be responsible for ensuring a strong focus on client relationships and helping accelerate growth for Millward Brown in Europe.
The company began integrating its UK and Ireland business with its mainland European operations last year. Millward Brown says that the new pan-European board has achieved enough to encourage further combining its business functions across the European region.
The European Board includes COO Juan Ferrer-Vidal, CEO of developing European markets Krzysztof Kruszewski, chief client officer Cath Booth, chief marketing officer Dan White, director of operations Paul Kessel and chief financial officer Elizabeth Brownhill.
Eileen Campbell, global CEO of Millward Brown says: “These changes continue to support the growth and development of our pan-European business, enabling us to better meet the needs of our clients.