By Mark Ritson
Professor Mark Ritson introduces the Marketing Week Mini-MBA in Marketing. He explains the logic and syllabus behind the course, looks at the course format and shares some of the feedback from those who attended the course in 2017.
If you are considering the Mini MBA this year then this is a unique chance to learn more about it and see if it is the right choice for you.
The course, taught by marketing professor and Marketing Week columnist Mark Ritson, will offer modules on marketing orientation, targeting and strategy.
I’m delighted Kraft Heinz’s attempt to acquire Unilever failed because experience suggests the way the company does business and how it operates could very easily have changed.
Psychographic segmentation has been out of favour for a while despite its obvious usefulness, but combining it with behavioural and addressable data creates a potent mix that could make targeting supremely effective.
There are 27 comments at the moment, we would love to hear your opinion too.
The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
A new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Peter De Roos will join Lidl GB in April from Lidl Netherlands, where he is currently director of purchase and marketing.
As the business builds to a potential IPO, Starling Bank’s top marketer believes it is “more important than ever” that consumers understand the brand’s mission and values.
I run a new media firm. I started it in 2007. I have serviced brands such as Yahoo, Pepsico and Fritto Lays. Yes, I did social media for them. I stopped doing it in 2013. I did not see value in posting updates after updates. I stopped getting work. I ranted, but it did not help.
I read what Bob Hoffman wrote. It seemed there was no future with digital. Recently I read what Byron Sharp and Mark Ritson wrote about the state of digital media. More heartbreak.
In the meanwhile my team had downsized to three people. We focussed on building a database of online behaviour, which brand could use. Agencies hired us for the research, but never used the research.
It came to old school marketing for digital to make sense. We have been trying to use marketing principles and digital medium for startups. Somethings work, while somethings don’t. For example we have stopped doing regular updates. We have stopped trying to engage. We use promotion mix and marketing communications fundamentals. We can be better, if we understand the above two better.
I would like to attend this course.
Is this webinar running? I have signed up but not received the weblink.
Is this not working or running? I haven’t received anything…
I have not received a link and all I see on screen is a picture of tools….
how do you view the webinar, no web link received?
Hi Ashley, the webinar is running from this page. You should be seeing the broadcast now. If not, refresh the page.
Hi there… is this happening?
Hi if you could please send me afterwards that would be great. Not been able to view in my browser (Chrome or IE). Thanks 🙂
It’s live now. Refresh your page and the webinar should pop up
Hi Jo, I have refreshed the page but nothing is happening i just have a still image.
Hi Keshia, are you getting any pop-ups saying flash or anything else is being blocked?
Doesn’t work in IE or Chrome. What a waste of time!
It’s still not showing for me
me neither
not working for me either unfortunately
Didn’t work for me in Chrome but worked in Edge
Got it now thanks, but had to load the page in Edge, wouldn’t work in Chrome
No matter how many times I ‘refresh my page’ it’s definitely not working. Unfortunately this is wasting my time…
Hi Nic, We’ll send a copy of the webinar out to everyone after the live event. Sorry that it’s not working for you. Best wishes, Jo
Thanks Jo, that’d help!
chrome blocks the flash plug in, try another browser e.g. IE
nope not working here either
I’m in on my mobile but not desktop unfortunately.
No link received and cannot log in to current Webinar…
ok out of browsers will look forward to getting the copy
Not received a link, but the one in the original email worked, although it now crashed…
I missed the webinar, can you me a copy please?