Ministry has mobile first

Ministry of Sound, the London club, has carried out its first live trial of an end-to-end mobile ticketing purchase.

Clubbers at last week’s Ministry of Sounds’ Tuesday night event, Milkshake, were able to buy, receive and redeem a ticket on their mobile phone. The club claims this is the first time an end-to-end transaction such as this has taken place on a mobile.

Ministry of Sound head of strategic brand partnerships Felicity Ive says: “The technology helps create experiential events for consumers and drives home a marketing message.”

The clubbing scheme is being operated in partnership with digital payments company PayPal, and mobile ticketing platform ActiveMedia Technology.


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Marketing Week

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Marketing Week

Thomas Cook, the travel operator, has bolstered its online brand with the appointment of Andy Tidy to the newly created role of director of Tidy was previously head of UP trips, a division of Thomas Cook that houses its main youth brands including Club 18-30 and Flexible Trips. Club 18-30 concentrates on resort-based holidays […]


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