The Mintel Group’s global services chief, Eric Briggs, has been killed in a cycling accident.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.