Mintel rebrands and launches food and drink platform

Market research firm Mintel has unveiled a refreshed brand identity to mark a shift in its company strategy.

Mintel

The revised brand includes a new logo, visual identity and tagline: “Intelligence in time” designed to reflect Mintel’s focus on delivering current market intelligence.

The firm’s rebrand comes as Mintel launches its Food & Drink platform, which integrates all its food and drink data and analysis.

Mintel says the logo, which features “thought bubbles” that “highlight the intelligence associated with the Mintel brand, upward movement suggesting growth and the curves a positive, actionable, forward-looking quality.”

Peter Haigh, Mintel CEO says: “Our updated product portfolio provides clients with the intelligence they need, in time to stay ahead of the market – and it is fitting that our change of image accompanies this move forward. The revived Mintel brand will excite our stakeholders and shape Mintel’s future in alignment with the company’s strategy and objectives.”

In January, market research consortium TNS Worldpanel rebranded as Kantar Worldpanel.

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