Mismatched partners?

Roger Llewellyn is quite wrong to try and promote interest in product placement on British TV screens by raising the spectre of ad-skipping (MW 6 January). Product placement serves very different brand objectives to TV ads – this is demonstrated by Ipsos, which has research from the US that shows TV spot advertising integrated with […]

The launch of Asos.com’s fully-transactional Facebook shop, allowing people to buy from within the social network (MarketingWeek.co.uk, 18 January), is a huge vote of confidence for social media marketing. And with more people happy to carry out online transactions via social platforms, affiliate marketing will inevitably begin to reach out to this channel too. We […]

Richard Madden’s piece about what commercial marketers can learn from charities (MW last week) was a refreshing change from the patronising and uninformed attitude I often come across when individuals from the commercial sector share their skills and knowledge with the charity sector as if the latter is staffed by unprofessional do-gooders. I then turned […]