Missing link puts BT on another planet

BT’s new ad campaign, which features alien film star of yesteryear ET, has been telling us to “stay in touch”.

But visitors to poster contractor Maiden Outdoor’s Website posterinfo.com, could be forgiven for believing BT is not taking its own advice.

The site gives information about poster campaigns, and the details for BT’s ET ad, say: “The campaign sees ET inspire humans to develop their communication skills and to motivate them to embrace the rapid technological advance of the communications industry today.” Apparently BT is “so much more than a telecoms company, providing communications facilities through medium such as the Internet, data transfer and multimedia”.

Funny, then, that unlike other companies featured on the current posterinfo.com selection, BT does not offer a direct link to its own Website, making staying in touch that little bit harder.


Tetley rejigs operation

Marketing Week

The shake-up at Tetley Group announced last week catapults UK marketing director John Nicholas into the role of group commercial director. He will oversee sales and marketing for the tea-maker in all its markets and head its new business development unit. But with speculation mounting that Tetley, which introduced the round tea-bag to the UK, […]

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Marketing Week

Sony has shortlisted J Walter Thompson, Saatchi & Saatchi, Young & Rubicam and the BBDO and DDB networks to pitch for its 50m European account.


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