Mission group confident on future

Mission Marketing Group, owner of RLA Group and Bray Leino, says its agencies are “well positioned” in the current economic climate and is “confident” it can continue to deliver new business success.

Posting results for the year ended December 31, the marketing services group’s chairman, the Rt. Hon Francis Maude MP, says that the company’s strategy to build a “dynamic” national communications group is paying off despite the “pain being experienced by most client companies”.

The group says pre-tax profit rose 37% to £7.2m last year on turnover of £104.2m, up 31% on 2007.

Operating income increased 29% while the group says it registered a “robust” margin performance at over 20%.

New business wins in the period included Scottish Government, UK Border Agency, Royal Mint, Remington, Breakthrough Breast Cancer and Logica.

Shares in the company, which adds that current trading is in line with its own expectations, were up 12.68% this morning (April 16).


Trident to stage free Beyonce concert

Marketing Week

Trident, the chewing gum brand, is launching a major promotion to give Beyonce fans a chance to attend a free concert at The O2 Arena featuring the international superstar. From April 20 consumers will have an opportunity to win a free ticket to attend the concert everytime they buy a pack of Trident gum. Consumers […]

Diet Coke teams up with Company for promotional magazine section

Marketing Week

Coca-Cola is launching a Diet Coke-branded section in women’s magazine Company as part of its “Join the rebellion” campaign promoting female empowerment. It is the next major phase of the wider European “Hello You” campaign, which launched in February fronted by Welsh pop singer Duffy. The theme of the promotion will focus on urging female […]


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