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How one pub chain has ‘evolved’ its brands to win over young people post-pandemic
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
For almost two years, marketing at Mitchells & Butlers was “pretty much standing still” as the hospitality industry ground to a halt during the pandemic.
As patrons returned to pubs when Covid restrictions eased, the business, which owns brands including O’Neill’s, All Bar One and Harvester as well as Sizzling Pubs and Ember Inns, took time to assess the changing habits of consumers.
