Mitsubishi Motors appoints marketing chief

Mitsubishi Motors UK has promoted Toby Marshall to the role of director of sales and marketing.

He takes over from Lance Bradley who has been promoted to managing director.

Marshall steps up from his role as general manager and has been with Mitsubishi for 11 years in a number of marketing, product management and corporate sales positions.

Mitsubishi has also has also appointed Richard Weller to the new role of general manager for sales and dealer development. The new role merges Mitsubishi’s sales operations with its dealer development and training department.

Marshall says although the industry is in a “difficult place” and that Mitsubishi is not “immune from the challenges” he is looking forward “to getting us through this time stronger”.

Mitsubishi Motors has a 0.3% market share in the UK, and only sold 482 new cars in the first two months of the year, according to the latest figures from the Society of Motor Manufacturers and Traders.

In January, Mitsubishi Motors started a sponsorship of ITV’s You’ve Been Framed.

Recommended

GM chief executive resigns

Marketing Week

General Motors chief executive Rick Wagoner has resigned from the ailing
car manufacturer. It comes on the same day as the US government prepares
to announce a second bailout for the company.

He will be replaced by chief operating officer Fritz Hend…

Co-op reviews agencies following Somerfield merger

Marketing Week

The Co-operative Group is reviewing its advertising, media and other agency relationships following the £1.6bn acquisition of former rival Somerfield. The retailer plans to review all its supplier relationships as part of the merger process across its entire operations, including supermarkets, funeral care, travel and financial service divisions. The Co-Op’s latest £10m campaign, launched in […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now