MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
Lego has picked Fiona Wright as UK marketing director.
Ladbrokes has appointed Michael Simpkin as head of marketing for its UK retail division following the departure of Chris Edgington. Simpkin has worked for Ladbrokes since 1987, holding various positions in the marketing department. He takes over as head of retail after Edgington’s departure last month. Edgington left to join rival William Hill just after […]
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.