A report by Datamonitor – The mobile consumer; data, data, data – shows that while global revenues from multimedia messaging services (MMS) will increase, they will not rise to the extent that many in the industry expect. Moreover, the research shows that more lightweight devices and long battery life are stronger reasons for a phone upgrade than data services or MMS.
Just as technology evolves, so do audiences. The gaming companies achieving success are the ones who adjust, adapt and embrace the ever-changing landscape.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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The growing popularity of ‘buy now, pay later’ brands suggests a disconnect between younger consumers and traditional credit card providers. As we move into an increasingly cashless society, is the concept set to become part of the mainstream shopping experience?