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LighterLife

Diet brands switch focus amid slowing sales

Seb Joseph

Weight Watchers, Special K and Lighterlife are shifting the focus of their January campaigns towards promoting more realistic ways to manage weight loss in a bid to attract new customers, a move that comes as new research reveals that sales across the category are slowing.

NFLPicOne304

NFL UK to use content to sell brand to fans

Seb Joseph

The National Football League (NFL) is embarking on a major multi-platform content drive in partnership with its sponsors and broadcast partners in the UK as it looks to accelerate season-long engagement in the tournament.

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