Topshop leads in mobile retail sales with 8% of all online sales coming via mobile. Read full article here.
Why your customer is king: customer experience should be at the top of your priority list. Click here to read the cover feature Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brand Case Study: Hilton Worldwide. Click here to read how the hotel […]
While most people’s finances are being squeezed, there are still those who have cash to splash. But knowing where they are, how they think and how to reach them is another story. You might not know that there are 64 billionaires in China, or that the private jet travel industry is booming. Or that the […]
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.Video:MaryLou, ClarksClick here to read what reporter Rosie Baker has to say about Clarks association with music.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.