Mobile accounts for 8% of Topshop ecommerce sales
Topshop leads in mobile retail sales with 8% of all online sales coming via mobile. Read full article here.
Topshop leads in mobile retail sales with 8% of all online sales coming via mobile. Read full article here.
Why your customer is king: customer experience should be at the top of your priority list. Click here to read the cover feature Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brand Case Study: Hilton Worldwide. Click here to read how the hotel […]
While most people’s finances are being squeezed, there are still those who have cash to splash. But knowing where they are, how they think and how to reach them is another story. You might not know that there are 64 billionaires in China, or that the private jet travel industry is booming. Or that the […]
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.Video:MaryLou, ClarksClick here to read what reporter Rosie Baker has to say about Clarks association with music.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.