Topshop leads in mobile retail sales with 8% of all online sales coming via mobile. Read full article here.
Why your customer is king: customer experience should be at the top of your priority list. Click here to read the cover feature Case study: TGI Friday’s. Click here to find out how investment in staff training helped raised customer satisfaction for the brand Case Study: Hilton Worldwide. Click here to read how the hotel […]
While most people’s finances are being squeezed, there are still those who have cash to splash. But knowing where they are, how they think and how to reach them is another story. You might not know that there are 64 billionaires in China, or that the private jet travel industry is booming. Or that the […]
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.Video:MaryLou, ClarksClick here to read what reporter Rosie Baker has to say about Clarks association with music.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world?
Avon is using a test and learn approach to attract a younger team of representatives as it continues on its digital transformation journey.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.