Mobile marketers stand at start of long journey
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
As I write this, the French football team are sulking and England are on the verge of another year of World Cup hurt. Very predictable brand behaviour, some might say.
To understand the Turkish Airlines sponsorships and their associated adverts you need to look deeper into the geographical, political and economic context (Mark Ritson, MW 17 June).
Marketers still want to be found at the top of the search listings; what has changed is how they ensure that happens.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.