Mobile marketers stand at start of long journey
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
As I write this, the French football team are sulking and England are on the verge of another year of World Cup hurt. Very predictable brand behaviour, some might say.
To understand the Turkish Airlines sponsorships and their associated adverts you need to look deeper into the geographical, political and economic context (Mark Ritson, MW 17 June).
Marketers still want to be found at the top of the search listings; what has changed is how they ensure that happens.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.