Ryanair is planning to triple its ad budget to €36m (£30m) this year and will shift strategy to focus on more brand-led campaigns as it aims to communicate its recent customers service changes to consumers.
RBS head of channel marketing and Data Strategy Awards judge Philip Sheehy discusses the importance of bringing in external data sources to complement a company’s own customer research.
England Rugby sponsor O2 is promising to take experience of the sport to a whole new level by immersing fans fully within the team England using a virtual reality headset.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.