Mobile smartphones set to take over handset market
Half of poll respondents say they intend to replace their traditional handset with a smartphone
RBS announces job cuts at Churchill and Direct Line
Marketing WeekState-owned Royal Bank of Scotland has announced that it is axing 2,600 jobs across the UK. At least 2,000 roles will go in the bank’s insurance arm – which controls Churchill and Direct Line. Another 600 are expected to go at the head office of its high street retail banking business.
Asda COO tipped to get the top job to replace Andy Bond
Louise JackIn a surprise move, Asda is reported to have appointed its chief operating officer Andy Clarke as its new chief executive, following Andy Bond’s decision to quit in April.
The non-commercial break
Marketing WeekBy the time you read this, I hope that we have a clearly empowered government rather than the committee-based world of a hung parliament. The global recession aside, so much of the economic deficit is caused by systemic bureaucracy, something that would only be accentuated by a lack of decisiveness at the very top table.
Coca-Cola, Adidas, Diageo: 5 things that mattered this week and why
Marketing Week ReportersAdidas channels ‘rebellious spirit’ for new campaign Adidas is on a mission to make consumers feel optimistic. The brand itself has plenty to look forward to with the rescheduled Olympics and Euro 2020 tournament on the horizon. The summer of sport aside, the sportswear giant also has some pretty hefty targets of its own. Adidas […]
P&G’s Marc Pritchard: ‘I fire and rehire myself every 18 months’
Michaela JeffersonProcter & Gamble’s chief brand officer reveals how he stays “fresh” and inventive after nearly four decades with the company.
Confidence edges up but consumers remain cautious
Lucy TesserasConsumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
How Bloom & Wild is using TV to drive brand fame
Michaela JeffersonBy introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
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