Mobile smartphones set to take over handset market
Half of poll respondents say they intend to replace their traditional handset with a smartphone
Half of poll respondents say they intend to replace their traditional handset with a smartphone
State-owned Royal Bank of Scotland has announced that it is axing 2,600 jobs across the UK. At least 2,000 roles will go in the bank’s insurance arm – which controls Churchill and Direct Line. Another 600 are expected to go at the head office of its high street retail banking business.
In a surprise move, Asda is reported to have appointed its chief operating officer Andy Clarke as its new chief executive, following Andy Bond’s decision to quit in April.
By the time you read this, I hope that we have a clearly empowered government rather than the committee-based world of a hung parliament. The global recession aside, so much of the economic deficit is caused by systemic bureaucracy, something that would only be accentuated by a lack of decisiveness at the very top table.
From taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
It’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.
From a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
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