Mobile smartphones set to take over handset market
Half of poll respondents say they intend to replace their traditional handset with a smartphone
RBS announces job cuts at Churchill and Direct Line
Marketing WeekState-owned Royal Bank of Scotland has announced that it is axing 2,600 jobs across the UK. At least 2,000 roles will go in the bank’s insurance arm – which controls Churchill and Direct Line. Another 600 are expected to go at the head office of its high street retail banking business.
Asda COO tipped to get the top job to replace Andy Bond
Louise JackIn a surprise move, Asda is reported to have appointed its chief operating officer Andy Clarke as its new chief executive, following Andy Bond’s decision to quit in April.
The non-commercial break
Marketing WeekBy the time you read this, I hope that we have a clearly empowered government rather than the committee-based world of a hung parliament. The global recession aside, so much of the economic deficit is caused by systemic bureaucracy, something that would only be accentuated by a lack of decisiveness at the very top table.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Birds Eye hopes vampires will help take its new meat-free range mainstream
Sarah VizardBirds Eye is launching a £2m marketing push on its recently launched range of meat-free burgers, sausages and meatballs as it looks to broaden the appeal of meat alternatives among families.
How Adidas is using creative narratives to build brand equity
Erin LyonsAdidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.
Forget tokenism: How brands can genuinely appeal to LGBTQ+ consumers
Molly FlemingBrands need to ensure they appeal to the LGBTQ+ community all year round – not just during Pride – to add real value, build authenticity and avoid backlash.
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