Mobile specialist offers ‘DIY’ visual ad product

Mobile advertising specialist Commercial Messaging is launching a mobile marketing product that will enable marketers to easily create, send and monitor visual SMS-based ad campaigns.

Clients can use the application tool, called MessageMore, to create a visual-based SMS campaign, incorporating company logo and font based on easy-to-use templates. MessageMore offers a step-by-step guide to uploading and managing an SMS campaign. Campaigns can be tracked and monitored, meaning clients can assess the effectiveness of their campaign. MessageMore can also be incorporated into in-house company databases.

Commercial Messaging managing director Dean Cook says: "Our platform enables branded visual messages to be created on the desktop and delivered to any number of mobile phones in minutes, without any third-party involvement, using SMS messaging."

After the initial application set-up cost, clients can subscribe to MessageMore which allows them to send a set number of messages, update templates and other services and tools.

In the UK, more than 82 million SMS messages were sent each day in the UK during 2006, and according to the Mobile Data Association over 70% of consumers are receptive to messages sent on the mobile phone.


Never work in retail – the wags are no good

Marketing Week

The Diary knows a heady brew when it sniffs one; and a reality TV show, eight buxom WAGs, two Soho beauty salons and one put-upon branding expert certainly has the whiff of drama about it. The heroic marketer in question is Guy Blaskey, director of creative management agency BLM Flint, who found himself at the […]

It’s not the ads that are BA’d

Marketing Week

Despite much agency speculation to the contrary, advertising, for which read the relationship with Bartle Bogle Hegarty, is currently one of British Airways’ few consistent strengths. Almost everywhere you look, this is a brand in trouble. And indeed there is a poignant symbolism in the fact that the imminent cabin crew strike, which threatens to […]

Organix promotes Rosier to MD

Marketing Week

Organix, the children’s organic food company, has promoted sales director Anna Rosier to managing director. Her appointment comes as founder Lizzie Vann moves to become chairman of new charity, The Organix Foundation. Vann, who founded the company in 1992, will now run the charity that uses Organix profits to fund independent research into food quality […]


    Leave a comment