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‘Ad mum’ is dead, long live real mums
Justine RobertsAt last year’s Mumstock, the annual ‘marketing to mums’ conference we rather cheekily told the 400 or so marketing and advertising professionals who paid to come along where lots of them were going wrong when it came to connecting with mothers.
Unilever spies emerging market opportunities at MWC
Jonathan BaconUnilever has identified opportunities to expand its reach in emerging markets as a consequence of innovations unveiled at Mobile World Congress (MWC) this week.
What the new Morrisons CEO appointment means for its marketing
Thomas HobbsNew Morrisons chief executive David Potts must avoid looking back too much at his Tesco past for inspiration if the struggling retailer is to return to growth and successfully revamp its marketing.
Empathy grows as marketers get closer to their teams during Covid-19 crisis
Charlotte RogersBut marketers are split over the impact of the coronavirus crisis on team cohesion, with almost as many saying team efficiency is worse than before the pandemic as say it is better.
Easter in lockdown: What will it look like for retailers?
Ellen HammettAs the UK’s first bank holiday weekend in lockdown approaches, what does a stay-at-home Easter look like for Britain?
Leon on its new mission – feeding the NHS
Charlotte RogersAs the Covid-19 pandemic escalates nationwide, Leon has revamped its business model in a bid to feed frontline NHS workers.
Comfort in a crisis: How brands can help us feel better
Matthew ValentineIn an age of lockdown and uncertainty, consumers have got a taste for nostalgia as they look for brands to offer a much-needed dose of comfort.