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‘Ad mum’ is dead, long live real mums
Justine RobertsAt last year’s Mumstock, the annual ‘marketing to mums’ conference we rather cheekily told the 400 or so marketing and advertising professionals who paid to come along where lots of them were going wrong when it came to connecting with mothers.
Unilever spies emerging market opportunities at MWC
Jonathan BaconUnilever has identified opportunities to expand its reach in emerging markets as a consequence of innovations unveiled at Mobile World Congress (MWC) this week.
What the new Morrisons CEO appointment means for its marketing
Thomas HobbsNew Morrisons chief executive David Potts must avoid looking back too much at his Tesco past for inspiration if the struggling retailer is to return to growth and successfully revamp its marketing.
Pricing and payback: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Industry welcomes delay to junk food ad ban but claims it is still the ‘wrong policy’
Lucy TesserasAdvertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
One marketer on the power of a ‘sink or swim’ mindset
Molly InnesTaking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Is ChatGPT the next big threat to Google’s dominance in the AI market?
Mark RitsonCan ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?