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‘Ad mum’ is dead, long live real mums
Justine RobertsAt last year’s Mumstock, the annual ‘marketing to mums’ conference we rather cheekily told the 400 or so marketing and advertising professionals who paid to come along where lots of them were going wrong when it came to connecting with mothers.
Unilever spies emerging market opportunities at MWC
Jonathan BaconUnilever has identified opportunities to expand its reach in emerging markets as a consequence of innovations unveiled at Mobile World Congress (MWC) this week.
What the new Morrisons CEO appointment means for its marketing
Thomas HobbsNew Morrisons chief executive David Potts must avoid looking back too much at his Tesco past for inspiration if the struggling retailer is to return to growth and successfully revamp its marketing.
Marketing Week Top 100: The top B2B marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the business-to-business sector, part of our Top 100 Most Effective Marketers project.
William Hill promotes social side of gambling to squash negative stereotypes
Charlotte RogersWilliam Hill is moving on from its high concept Anthony Joshua ad with a new campaign celebrating friendship, which focuses on customers as “people not just gamblers”.
How employers’ and employees’ attitudes to work are changing
Marketing Week PartnerYouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
Diet Coke, VW, John Lewis: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the marketing news this week, including Diet Coke’s new campaign, Volkswagen’s rebrand and 2019’s ranking of the UK’s 75 most valuable brands.