Advertisement feature Content marketing is evolving and can deliver results if executed well, but brands need to have clear objectives, a connected media and distribution strategy and relevant content to succeed.
Boots today (11 June) became the latest in a line of brands to be held to account over its corporation tax practices, when protesters staged a demonstration outside its flagship Oxford Street store.
The two key consumer confidence measures for marketers of purchase intent and consumers’ view on their personal financial situation over the coming year remain in negative territory even as confidence ticks up slightly.
Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.