Moira tipped for return to Publicis

Veteran creative director Gerry Moira is close to rejoining Publicis, the agency he quit to create Woollams Moira Gaskin O’Malley in 1987.

WMGO went into receivership last Friday with debts of almost 900,000.

Ten of the WMGO staff have joined the Osprey Group, taking several clients, including Wolverhampton & Dudley Brewery and Sainsbury SavaCentre, with them.

But Moira has decided not to join Osprey. He is talking to larger agencies such as Publicis.

“To say Moira will join Publicis is presumptuous,” says Publicis joint chief executive Rick Bendal. “Establishing a role for Moira would require a great deal of thought.”

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