The £7m partnership that saw National Trust properties host Cadbury-branded Easter egg hunts is ending as both companies shift the focus of their marketing activities around Easter.
Battersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
Durex is creating a new brand purpose and visual identity to try to combat harmful stereotypes in porn.
The FMCG giant plans to slash agency fees and simplify innovation, while increasing media support for its biggest brands, as part of a three-stage turnaround strategy kicking off this year.
Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.
Gillette wants to inspire young men to make a difference in its first campaign with new global ambassador and Manchester City footballer, Raheem Sterling.
The world’s first distilled non-alcoholic spirit has “pioneered” the category, but as competition grows it must remain as agile as when it first began.
The ad regulator found that Ryanair had given “insufficient” evidence to uphold the environmental claims around its CO2 emissions.
Virgin Atlantic CMO Claire Cronin has enjoyed promotion after promotion, but despite her success she believes focusing less on company goals, and more on her own personal development, would have made a difference.
In the face of depleted brand value, HSBC created its ‘Together We Thrive’ campaign, which saw the implementation of a new global brand identity that helped the bank tell highly localised stories.
Consumer confidence is set to rise as the outlook for people’s personal finances improves.
As the Advertising Association launches two new climate groups, one idea it should explore is the introduction of carbon footprint labels.
The Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
Mondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
A focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.
The 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.