The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
Katherine Whitton may be leaving Specsavers after three years, but she looks back with pride on a tenure, which has included negotiating the challenge of Covid-19 and repositioning the brand.
The industry has launched Ad Net Zero, which calls for brands and agencies to commit to a five-point plan to reduce CO2 emissions.
L’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
O2’s first foray into festive advertising features its brand mascot Bubl helping a young girl take part in the sport she loves despite lockdown.
Tesco is hoping to provide some reassurance this year that even if you have done something naughty you can still treat yourself this festive season.
McDonald’s hopes its festive campaign will help families reconnect with each other this Christmas.
How do you convince people that marketing is not a cost but an investment? Rewilding Britain is using a three-part strategy to win over sceptics.
McDonald’s is promising to put purpose at the heart of its new marketing strategy as it looks to maximise investment and focus on loyalty.
Coca-Cola is celebrating 100 years of Christmas ads with a campaign encouraging people to be more present that will run alongside its ‘Holidays Are Coming’ messaging.
Walkers is eschewing a TV spot and upping its investment in digital for this year’s Christmas campaign as it argues it is not appropriate to have “a big splash of celebrity” this year.
Nationwide CMO Sara Bennison believes marketers should not focus on being ‘perfect’ but instead be ready to change plans and take risks.
Pizza Hut believes a focus on attribution and ROI can help to make its marketing more effective as it shifts to digital.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.