Bacardi’s four-stage plan to get through lockdown and beyond
Molly FlemingThe drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Molly Fleming
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Keith Weed on why brand collaboration is needed ‘for the greater good’
Molly FlemingThe Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
Carlsberg welcomes back pubs as it tries to mirror mood of the nation
Molly FlemingAs coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
McDonald’s cuts UK CMO role as Gareth Helm departs
Molly FlemingThe resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing.
Mondelēz : We’ve regained the passion for building iconic brands
Molly FlemingMondelēz admits it had “lost some swagger” as it focused too much on internal transformation to the detriment of investment in its brands.
P&G: To succeed during Covid-19 we must ‘push forward not back’
Molly FlemingP&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.
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P&G calls on white people to ‘step up’ and tackle racism
Molly FlemingThe world’s largest advertiser is calling on white people to use their “power” and stand up against racism in the wake of the Black Lives Matter movement.
Diageo launches personalised gifting pilot to help people ‘connect’
Molly FlemingDiageo is investing in personalisation as part of a three-pronged marketing strategy that includes building excitement among existing customers to create loyalty.
McDonald’s brings back the global CMO role less than a year after scrapping it
Molly FlemingMcDonald’s is promoting former UK marketer Alistair Macrow to the global role as it looks to marketing to help its recovery after the coronavirus pandemic forced many of its restaurants to close.
Ford brings in first brand and marketing director to ‘strengthen’ brand direction
Molly FlemingFord wants to build on its new brand positioning ‘Bring On Tomorrow’ as car marques jostle to position themselves for an electric car future.
Diageo’s CMO Syl Saller on leadership, diversity and her ‘shock’ at reaching the top
Molly FlemingAs Saller prepares to retire, she reflects on her career and her ‘shock’ at climbing the ladder to become Diageo’s CMO.
Just Eat’s CMO on her mission to bring light relief to lockdown life
Molly FlemingFrom reading the mood of the nation to better understanding the challenges faced by her own team, Just Eat’s Susan O’Brien is on a mission to bring a sense of light relief to life in Covid-19 lockdown.
Coca-Cola lays out its post-Covid plan as it promises to ‘emerge stronger’
Molly FlemingCoca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
AB InBev launches an app to teach people about beer
Molly FlemingThe app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
KFC: Marketing is an ‘exercise in ruthless prioritisation’ during Covid-19
Molly FlemingThe coronavirus pandemic has forced KFC’s marketing to become sharper and more focused than ever, says UK & Ireland marketing director Jack Hinchliffe.