Huggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.
Häagen-Dazs is doubling its investment in digital marketing as it looks to “capitalise on the momentum” it gained during lockdown.
People may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
Threatening to cut up to 200 ‘zombie’ brands might sound drastic but coronavirus provides companies with the opportunity to scrutinise their financials and clarify their strategies, if they are willing to take it.
Coca-Cola has promised to weed out brands that are not working and streamline its innovation pipeline as it looks to recover from the pandemic faster than its competitors and the global economy.
Ryanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.
McDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during lockdown.
From creating a “work from anywhere policy” to building a new direct-to-consumer site in just three weeks, Coty is using Covid-19 to reset its business.
As local businesses grappled with how to respond to the coronavirus crisis, big brands in a number of sectors stepped in as they looked to make a difference to local communities.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
As coronavirus halted plans for Carlsberg’s ‘Probably not’ marketing, the brand switched focus to supporting local business.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
The resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing.
Mondelēz admits it had “lost some swagger” as it focused too much on internal transformation to the detriment of investment in its brands.
P&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.