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Coca-Cola launches global Christmas ad that promises to ‘unite us’
Molly FlemingCoca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
Molly Fleming
Trends 2020: Marketers reach ‘peak innovation’
Molly FlemingAmid a fail-fast culture of agile working, the pace of innovation looks set to slow as marketers pursue quality over quantity.
Trends 2020: Brands championing activists
Molly FlemingAs focus on the climate emergency intensifies and the role businesses have to play in reaching net-zero emissions rises up the social agenda, an increasing number of brands are calling on activists to hold their sustainability efforts to account.
Unilever, KFC, Tesco: 5 things that mattered this week and why
Sarah VizardFrom Unilever finally appointing a new marketing boss to KFC’s ban for its ‘What the cluck’ ad and the brands promoting disabled workers, catch up on all the major marketing news from the past week.
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Peloton missed a huge brand opportunity with its sexist ad
Molly FlemingPeloton could have focused its Christmas ad on the many ways exercise can improve people’s lives but instead it fell foul of outdated stereotypes and sexism.
What Unilever’s new chief digital and marketing officer means for the business
Molly FlemingUnilever hiring an operational expert in Conny Braams and creating the new role of chief digital and marketing officer shows a shift in priorities for the FMCG giant.
The best marketing campaigns of 2019: Part II
Charlotte RogersRobert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019.
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KFC ‘What the cluck’ and Deliveroo ads banned
Molly FlemingKFC has had its ad banned for using a phrase that usually has an expletive, while Deliveroo’s ad that suggested people could get orders from more than one restaurant in the same delivery has become one of the top three most complained about ads of 2019.
Unilever creates chief digital and marketing officer role to ensure business is ‘future-fit’
Molly FlemingUnilever veteran Conny Braams will take on the top marketing role at the FMCG giant after Keith Weed retired earlier this year.
The best marketing campaigns of 2019: Part I
Sarah VizardFrom chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019.
EasyJet promises to ‘disrupt’ package holidays with brand launch
Molly FlemingEasyJet is relaunching its packaging holidays brand with a multi-million pound campaign that promises to disrupt the industry.
Ryanair’s CMO on carbon emissions: Airlines should ban business class
Molly FlemingRyanair is shifting its brand positioning to focus on low fares and low emissions as it looks to get people thinking about airlines’ environmental credentials.
Pret’s first chief customer officer Barnaby Dawe quits
Molly FlemingBarnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.
Coca-Cola launches biggest ever Christmas campaign as it prepares for global ad launch
Molly FlemingCoca-Cola is bringing back its iconic Holidays Are Coming Christmas marketing campaign and its annual truck tour, in what the company says is its biggest festive push ever.
How EasyJet will use data to differentiate in package holidays
Molly FlemingEasyJet is launching a package holidays offering, saying it sees demand for a new way of doing things despite the demise of Thomas Cook.