‘We’re building the plane while flying it’: AB InBev on the growth of its in-house agency
Molly FlemingAB InBev’s in-house agency draftLine has quadrupled in size since it began in 2019 and is now setting its sights on a new test and learn lab.
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Molly is Marketing Week’s reporter and covers all things FMCG, food and drink, cars, travel and leisure. She enjoys writing about all different aspects of marketing but is particularly interested in diversity, the environment and social responsibility.
AB InBev’s in-house agency draftLine has quadrupled in size since it began in 2019 and is now setting its sights on a new test and learn lab.
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