Next’s CEO on why it uses a ‘hurdle rate’ for setting marketing budgets
Molly InnesIf the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
Molly Innes
General Mills ramps up ad spend amid private label ‘headwinds’
Molly InnesOld El Paso and Häagen-Dazs owner commits to double-digital increase and has vowed to return to “smart, hard hitting advertising” for its pets division and a price and product review.
Why one marketer made the jump from big brand to startup
Molly InnesLa Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
‘Brilliant basics’: How marketing helped to propel the growth of women’s cricket
Molly InnesThe England and Wales Cricket Board has increased its marketing investment and positioned the women’s game at the same level as the men’s to supercharge its growth, says its women’s game director.
Corporate-NGO tie-ups become ‘more strategic’ in face of cost of living crisis
Molly InnesNew data suggests the vast majority of corporates and charities believe the cost of living crisis is featuring heavily in their partnerships.
Sage’s global brand EVP Craig Inglis departs
Molly InnesInglis joined Sage in 2022 after a decade-long stint at John Lewis.
Four TikTok vape ads banned as pressure ramps up on e-cigs brands
Molly InnesAmid mounting pressure on the government to tackle the widespread use of disposable vapes, widely considered to be marketed at children, the ASA has announced a string of ad bans.
How La Vie plans to survive the decline in plant-based meat
Molly InnesDespite 2023 being a rough year for plant-based meat brands, La Vie’s CMO believes it can ride the wave, citing 18% brand awareness and 144% year-on-year growth in the UK.
Pressure mounts on vape brands as Labour calls for ban on advertising e-cigs to children
Molly InnesShadow Minister for Children and Early Years, Helen Hayes, wants to ban vape brands from marketing at children.
What actually is a fractional CMO?
Molly InnesStretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
Total Fitness commits to the ‘power of brand’ with hire of first brand director
Molly InnesMarketing now has a seat at the board table at Total Fitness, as the health chain eyes up growth outside its core business.
‘A time of transition’: Why B2B brands are becoming more ‘human’
Molly InnesMarketing leaders from B2B businesses say the drive to humanise and connect with audiences is of paramount importance in today’s climate.
Pret doubles discount on ‘critical’ loyalty offer
Molly InnesClub Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
Trinny London CMO on building a beauty brand from scratch
Molly InnesThe brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.
A ‘marquee moment’: How the World Cup final played out for brands
Molly InnesAs the 2023 World Cup comes to an end, here’s how brands marked England’s Lionesses reaching the final, and what needs to come next to drive the game forward.
What is an entry level marketing role in 2023?
Molly InnesRecruiters say fewer entry-level roles on the market, and greater salary expectations, are contributing to a difficult playing field for those looking to kickstart a marketing career.