Why Gen Z marketers feel most secure but least confident
Molly InnesData from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
Marketing strategy is the most undervalued skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Why marketers believe social media is overrated
Molly InnesFrom issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
Social media is the most overrated skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
What is the impact of marketing’s age diversity ‘blind spot’?
Molly InnesWhat are the consequences of a lack of age diversity in marketing teams on consumers and how can brands remedy the problem?
Reckitt plans ‘significant’ rise in brand investment following return to profit
Michaela JeffersonIn 2022, Reckitt’s brand investment increased by 5.7% while like-for-like revenue grew 7.6%. As a percentage of revenue, spend decreased from 12.6% to 11.8%.
Former Gousto CMO joins Comparethemarket as first chief revenue officer
Molly InnesThe online comparison site is splitting its marketing function in two, with Tom Wallis to take on leadership of both customer and performance marketing. CMO Mark Vile remains in place to lead on brand.
Asda’s Christmas campaign tops list of 2022’s favourite ads
Molly InnesSamsung’s ‘Curious Cats’ ad is the only non-festive themed campaign to feature in 2022’s top 10, according to effectiveness firm System1.
Salary Survey 2023: Marketing’s influence is up but CMOs agree ‘the job isn’t done’
Molly InnesThe majority of marketers feel confident in their ability to influence change, according to our 2023 Career and Salary Survey. But there is still a gap between B2B and B2C when it comes to businesses understanding of marketing’s role.
Marketing’s strategic importance continues to rise
Molly InnesThe 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment.
3 questions I wish I’d asked as a junior marketer: Shutterstock’s Skip Wilson
Molly InnesAsking how a brand aligns with your core values and thinking about what compromises you’re willing to take are key questions for young marketers, says VP of brand marketing at Shutterstock, Skip Wilson.
‘Rudely interrupted’: How should marketers handle the industry’s ageism problem?
Molly InnesWith this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?
Almost three quarters of marketers aged under 45, study finds
Molly InnesGiven most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address?
‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps
Molly InnesIs now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?
McDonald’s CEO: ‘Our brand is in the strongest position it’s been in years’
Molly InnesCEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.