EasyJet ups marketing spend by almost £40m as losses narrow
Molly InnesWhile last year the airline faced pre-tax losses of £1.1bn, this year that number has narrowed to £178m after flying an additional 50 million passengers.
Christmas budgeting, data accuracy, apprenticeships: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
How Liverpool FC and Vista plan to ‘redefine’ sponsorships
Molly InnesReflecting on its community-focused tie-up with Vista, Liverpool FC claims to have “advanced massively” in the way it measures the effectiveness of its sponsorship deals.
Should sector experience dictate a marketer’s career path?
Molly InnesFar from being seen as a disadvantage, marketers from WeightWatchers, UPS and Vista demonstrate why working in a range of sectors is a definite plus.
World Cup vs Christmas: The festive conundrum facing retailers
Molly InnesFor the first time in its history, the World Cup is taking place in winter. How are retailers coping with the Christmas clash?
Is a focus on ROAS damaging marketing teams?
Molly InnesMarketers explain why an over-reliance on return on ad spend is causing tension in teams and why no one metric should ever rule the roost.
M&S ramps up value proposition ahead of Christmas despite profit slump
Molly InnesWhile the cost of living crisis is putting pressure on customers, Christmas is still top priority, according to CEO Stuart Machin.
Tesco aims to address the nation’s ‘joy shortage’ with this year’s Christmas ad
Molly InnesThe grocer’s own research suggests more than a third of consumers (36%) feel Christmas is more important this year than previous festive seasons.
Farmer Christmas returns in Morrisons’ value focused Christmas ad
Molly InnesWith the return of ‘Farmer Christmas’, this year’s Morrisons Christmas ad focuses on the retailer’s value offering.
Marketing Academy expands senior leadership for ‘next chapter of growth’
Molly InnesThe talent development organisation is currently pursuing expansion across the Asia Pacific region for 2023, and is hoping to increase its impact across Europe and the USA.
‘Thinking differently’: How UK brands are innovating to stay relevant
Molly InnesUK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
Growth Hacks: Cloud Nine on why it is not a challenger brand
Molly InnesAlthough it was founded more than a decade ago, hair tools firm Cloud Nine’s brand journey kicked off properly three years ago, and it is already leading to significant growth.
P&G to prioritise innovation investment over bottom line
Molly InnesP&G reported a 4% drop in profits over the first quarter of its 2023 financial year, with gross profit reducing from $9.97bn (£8.86bn) in 2021 to $9.76bn (£8.67bn).
‘The more senior you are, the lonelier it becomes’: How marketers cope while leading through crisis
Molly InnesMarketing leaders from Marketing Week’s Top 100 share how they personally deal with managing teams through times of uncertainty.
Beyond ‘revenge travel’: How Premier Inn is changing its brand positioning amid cost crisis
Molly InnesIn the second iteration of its ‘Rest Easy’ brand platform, Premier Inn is honing in on its reliability messaging as its customers move away from post-pandemic travel, towards a cost of living crisis.
Steven Bartlett: The foundation of terrible marketing is indifference
Molly InnesA fan of being your true self over inspiring indifference, entrepreneur Steven Bartlett explains why marketing works if it appeals to the “most desperate” person.