Ofcom eyes extending ad breaks in broadcast shake-up
Charlotte RogersThe regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Molly is a features writer at Marketing Week, with a particular focus on tech, telecoms, gambling and gaming, on top of interests in diversity and inclusion, social media and brand strategy. She joined Marketing Week in March 2022 from advertising title Little Black Book, where she also worked as a features writer.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Bose hasn’t always been in the right places says CMO Jim Mollica, who wants to take the premium audio brand on a modernising journey – starting with becoming a content publisher.
A jury member for the new Creative B2B Lions, Accenture marketing boss Jill Kramer says B2B brands risk becoming wrapped up in complexity and not giving “enough time, love and attention” to their craft.
McDonald’s global CMO Morgan Flatley explains how the brand’s ‘Famous Orders’ campaign helped transform its marketing.
Apple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
KFC has also returned to the ranking of the world’s most valuable brands having both been absent in 2020.
The company behind plant food giant Miracle-Gro, Evergreen wants to provoke a rethink of the garden care sector by pushing marketing up the commercial agenda.
While research reveals B2B marketers are still lagging in creative confidence and feel concerned about attracting talent, a “paradigm shift” is inspiring the industry to ramp up its storytelling credentials.
Aiming for “less than zero daylight” between sales and marketing, IBM’s Jonathan Adashek looks to run marketing like a political campaign inspired by his days at the White House.
Despite rising prices by 6% globally, the footwear brand is confident a strong DTC strategy and cultivating a “scarcity mindset” will keep consumers spending.
Opening the doors of its Danish HQ to celebrate its 90th anniversary, Lego outlines how it plans to put play back on the agenda.
From a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.
Having spent around half of his three decades at the tech giant in marketing, Capossela believes his breadth of experience – including a role as speech assistant to Bill Gates – has helped him succeed.
Deciding to “step up” and take a stand on online hate with its ‘Hope United’ campaign, BT knew it needed to move away from the standard campaign process in order to succeed.
Brands should be bringing their purpose inwards, not outwards, says Reach’s director of market insight and brand strategy Andrew Tenzer.
Marketers are the equals of their peers in sales and finance, argues Microsoft’s Chris Capossela, who believes marketing can build brand love by focusing on price.