Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Molly is a reporter at Marketing Week, with a particular focus on tech, telecoms, gambling and gaming, on top of interests in diversity and inclusion, social media and brand strategy. She joined Marketing Week in March 2022 from advertising title Little Black Book, where she also worked as a features writer.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
Sky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
The ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts.
The sports brand is making its “biggest marketing investment ever” to focus on performance positioning.
Peperami joins the likes of Branston and Tango in resurrecting an old brand asset.
Just Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
Female marketers are ‘between a rock and a hard place’ when it comes to managing burnout, with stretched teams, tight budgets and a persistent gender pay gap burning women out.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Just Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration among a range of consumers.
The fashion retailer’s sales dropped 18% in the six months to 3 March, but it is still on track for profitability, its CEO claims.
The decision to charge visitors more during peak summer periods comes as Merlin Entertainment reports lower than pre-pandemic visitor numbers.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.