Warner Hotels names first CMO as it looks to ‘power its growth’
Molly InnesThe hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
Molly Innes
‘Push outside your comfort zone’: Why marketers are leaning on coaching
Molly InnesWith the demands on marketers forever changing, is coaching the answer to career success?
Are marketers being taken advantage of in the challenging recruitment market?
Molly InnesMany jobseeking marketers are spending hundreds of pounds on CV rewrites and coaching – but some headhunters argue this shouldn’t come at a cost.
‘Sustainable hype’: One CMO’s playbook for sports sponsorships
Molly InnesJoining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships.
‘The shopping list is too long’: Marketing recruitment still a ‘buyer’s market’
Molly InnesBrands still hold all the cards when it comes to the job market, but some green shoots might be emerging, say recruiters.
‘Talent will never be recruited by a machine’: L’Oréal on its approach to AI in recruitment
Molly InnesAI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
What the marketing and advertising industries want from the Labour government
Molly InnesFrom investing in creative education to championing the growth opportunities advertising offers the UK, here’s what Prime Minister Keir Starmer needs to tackle first for the marketing industry.
Formula E CEO: ‘If you’re not evolving, you are going backwards’
Molly InnesFormula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Constellation Brands CFO: ‘We will not starve our brands of marketing’
Molly InnesConstellation Brands, which owns the Corona beer brand in the US, will invest more money in marketing than ever before, says its CFO.
Formula E appoints Ellie Norman as CMO in ‘reshaped’ role
Molly InnesUnder its new marketing leadership Formula E is looking to grow from a “plucky startup” into a global brand, explains the sport’s CEO Jeff Dodds.
Sky expands sustainable ad fund to startups and SMEs
Molly InnesSky Media will award nine SMEs £20,000 in media value to share their message on TV.
ASA cracks down on brands claiming to treat ADHD and autism
Molly InnesAds from three different brands have been banned by the advertising watchdog to protect “vulnerable” consumers.
Channel 4 promotes interim CMO to permanent role
Molly InnesKatie Jackson was appointed interim CMO in March, and will now lead the broadcaster’s marketing in a permanent post.
Paddy Power and Irn-Bru best rated Euros ads, study finds
Molly InnesThe overall effectiveness of Euros-themed ads in the UK has risen since the last tournament, says effectiveness firm System1.
Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Molly InnesDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
Is the marketing industry letting young talent down?
Molly InnesFrom complicated application processes to negative narratives, young people embarking on marketing careers face an uphill battle.