Why Gen Z marketers feel most secure but least confident
Molly InnesData from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
Molly is a features writer at Marketing Week, with a particular focus on tech, telecoms, gambling and gaming, on top of interests in diversity and inclusion, social media and brand strategy. She joined Marketing Week in March 2022 from advertising title Little Black Book, where she also worked as a features writer.
Data from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
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