Why one investment firm is taking its brand portfolio ‘to the spa’
Molly InnesSince joining Blackstone from Droga5 last summer, Jonny Bauer has been on a mission to enhance the strategic muscle of brands across the private equity firm’s portfolio.
William Hill preps for winter World Cup following ‘biggest year’ for marketing
Molly InnesThe bookie is looking to build on “strong foundations” with a new campaign focused on ramping up excitement ahead of the World Cup in November.
Inside the winning marketing formula behind London 2012
Molly InnesA commitment to data, combined with the campaigning spirit of the Obama administration, helped the marketers behind the London 2012 Olympics build a lasting legacy.
Airbnb ‘very happy’ with brand spend as bookings hit record high
Molly InnesAirbnb is poised to “modestly” increase marketing spend in the second half of the year as it eyes expansion into new markets.
Meet the brand ripping up the tech marketing playbook
Molly InnesMobile phone disruptor Nothing is looking to add human warmth back into tech, says co-founder and head of marketing Akis Evangelidis.
Dell: Brands are doing themselves a disservice separating B2B and B2C
Molly InnesLooking for the similarities, rather than differences, between B2B and B2C is the strategy at tech giant Dell, explains global brand boss Liz Matthews.
Papa John’s marketing boss Jo Blundell on her career of two halves
Molly InnesWith a career spanning experience agency and brand side, Papa John’s Jo Blundell explains why she believes marketing is the “inspiration centre” of business.
Coca-Cola ups marketing spend to ‘earn’ higher prices
Molly InnesCoca-Cola’s CEO has said the company is watching closely for consumer behaviour changes, as it reports a 12% jump in net revenue.
3 questions I wish I’d asked as a junior marketer: Mars’s Michele Oliver
Molly InnesGlobal vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
Dell’s marketing boss on why brands can measure ‘too much’
Molly InnesThe goal at Dell is to ensure marketing effectiveness is not analysed in silos, although global brand boss Liz Matthews insists the art is in measuring what matters.
Wetherspoon invests ‘heavily’ in marketing as it forecasts £30m loss
Molly InnesWetherspoon says it has increased marketing spend “substantially” as it looks to entice people back to its pubs post-pandemic.
Pinterest: Marketers think reach is the only thing that matters
Molly InnesArguing that effectiveness is all about effective reach, Pinterest CMO Andréa Mallard urges marketers to look beyond “superficial vanity metrics”.
Mars on why brands risk seeing purpose as a panacea
Molly InnesConversations around purpose aren’t “nuanced enough”, says Mars vice-president of brand purpose Michele Oliver.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Samsung on effectiveness: Conversations with the CEO and CFO have matured
Molly InnesSamsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
Ofcom eyes extending ad breaks in broadcast shake-up
Charlotte RogersThe regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.