‘Addicted to results’: Why burnout is impacting marketers
Molly InnesWith burnout seemingly on the rise, it’s never been more important for brands to take the mental health of their employees seriously or risk losing them to the competition.
Peloton unveils ‘critical’ brand relaunch, as the struggling company eyes growth
Molly InnesAfter seeing revenue and profit plummet, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.
Why Weetabix’s marketing head took on a ‘fresh challenge’ with a move to HR
Molly InnesWhile HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
Consumer confidence is ‘climbing out of the abyss’
Molly InnesConsumer confidence has grown for the fourth month running, however the overall picture is still bleak.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Molly InnesPrimark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
‘Financial fluency’: What recruiting companies need from job-seeking marketers
Molly InnesWith fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.
How one CMO moved to general management by harnessing the power of brand
Molly InnesAs managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.
John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
NatWest CMO Margaret Jobling: ‘Consistency is underrated’
Molly InnesSpeaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
LinkedIn CMO: ‘Marketers should embrace being business leaders first’
Molly InnesLinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.
Asos insists its move away from promotions is paying off, despite heavy losses
Molly InnesAsos’s CEO is confident the brand can turnaround its losses in the long-term, as it sets sight on marketing activity that drives profitable returns.
Airbnb says ‘full funnel approach’ to marketing is driving ‘strong’ ROI
Molly InnesAfter posting its first ever quarterly profit, Airbnb says it’s pleased with the payoff from its marketing spend in the last year with an improved ROI.
How Gorillas overcame ‘friction’ to align brand and performance
Molly InnesDespite early challenges aligning its marketing teams and receiving a ban from the ASA, Gorillas is committed to marketing as one of the remaining fast delivery startups.
CMO tenure falls to lowest level in more than a decade
Molly InnesCMOs at B2B businesses have a longer tenure than their B2C counterparts, new research shows.
LinkedIn at 20: What comes next for the social giant?
Molly InnesAs LinkedIn enters its third decade, the professional network’s CMO tells Marketing Week it is reflecting on its past to inform its future.
Government stops short of gambling ad ban but demands more action on targeting
Molly InnesThe government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.