Momentum unveils launch campaign for Olympus m:robe 500i

Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.


Not one to chukka away an opportunity

Marketing Week

Staff at European Business magazine have discovered, reading their latest issue, that Chivas Regal’s sponsorship of their letters page is, while interesting enough, considerably less riveting than one of the Scotch brand’s other tie-ins. For, deep in the jungles of a Maoism-haunted mountain monarchy, followers of a rather unusual sport have been nailing their colours […]

Malmaison in Moby competition tie-up

Marketing Week

Boutique hotel chain Malmaison has signed up chill-out musician Moby – whose new album, Hotel, has just been released – for an e-mail and online promotion. The hotel group’s database is being mailed with an offer of the chance to win a night at a hotel in London, Glasgow or Manchester, tickets to a Moby […]


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