Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.
Staff at European Business magazine have discovered, reading their latest issue, that Chivas Regal’s sponsorship of their letters page is, while interesting enough, considerably less riveting than one of the Scotch brand’s other tie-ins. For, deep in the jungles of a Maoism-haunted mountain monarchy, followers of a rather unusual sport have been nailing their colours […]
The National Audit Office has released a report saying that more than half of telephone users cannot remember any of the 118 directory enquiries numbers. The report concluded that the opening up of the market two years ago was poorly handled.
Boutique hotel chain Malmaison has signed up chill-out musician Moby – whose new album, Hotel, has just been released – for an e-mail and online promotion. The hotel group’s database is being mailed with an offer of the chance to win a night at a hotel in London, Glasgow or Manchester, tickets to a Moby […]
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.