Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.
Staff at European Business magazine have discovered, reading their latest issue, that Chivas Regal’s sponsorship of their letters page is, while interesting enough, considerably less riveting than one of the Scotch brand’s other tie-ins. For, deep in the jungles of a Maoism-haunted mountain monarchy, followers of a rather unusual sport have been nailing their colours […]
The National Audit Office has released a report saying that more than half of telephone users cannot remember any of the 118 directory enquiries numbers. The report concluded that the opening up of the market two years ago was poorly handled.
Boutique hotel chain Malmaison has signed up chill-out musician Moby – whose new album, Hotel, has just been released – for an e-mail and online promotion. The hotel group’s database is being mailed with an offer of the chance to win a night at a hotel in London, Glasgow or Manchester, tickets to a Moby […]
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.