Oculus Rift

Why Facebook bought Oculus Rift and why marketers should care

Lara O'Reilly

ANALYSIS: After the initial “WTF?!” moment when Facebook CEO Mark Zuckerberg announced last night (25 March) he was spending $2bn on a new toy, the reasons behind the company’s acquisition of virtual reality headset maker Oculus Rift VR became clear. The company is taking some expensive punts to futureproof its business, meaning marketers’ long-term Facebook plans shouldn’t just include gaming the News Feed, but on working out how their brands fit in with the social network’s plans to become the platform for the entire internet. Next stop: virtual reality.