Mondelez chief marketing officer Dana Anderson announced today that it is rolling out its ‘fly fearless’ model, which seeks to change the way it work with agencies on a global scale.
Mondelez is launching a new marketing model that aims to improve the return on investment of its global media spending, placing a big focus on original content and brand partnerships as it looks to fight growing consumer appetite for ad blocking.
Mondelez has appointed Laura Henderson to the newly created role of global head of content and media monetization as it ups its focus on driving sales from its content following a global partnership with Facebook.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.