Mondelēz’s CMO Dana Anderson describes herself as an optimist and a strategist, characteristics she believes marketers today must possess if they are to tackle the increased pressure and changing challenges facing the industry.
Mondelez chief marketing officer Dana Anderson announced today that it is rolling out its ‘fly fearless’ model, which seeks to change the way it work with agencies on a global scale.
Mondelez is launching a new marketing model that aims to improve the return on investment of its global media spending, placing a big focus on original content and brand partnerships as it looks to fight growing consumer appetite for ad blocking.
Mondelez has appointed Laura Henderson to the newly created role of global head of content and media monetization as it ups its focus on driving sales from its content following a global partnership with Facebook.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.